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Copywriter or content writer:
Not all copywriters and content writers are the same. Understanding a writer's individual capabilities is key.
Ian Lavis
2 days ago2 min read


Need to improve your English skills?
Start with a conversation. In my 15 years of helping business professionals improve their English, I’ve discovered the biggest barrier is...
Ian Lavis
Mar 182 min read


How a skilled journalist can elevate your content.
If you need powerful insights to get people on board, read this first: It’s tempting to cut corners in the race to get content online,...
Ian Lavis
Mar 123 min read


Writing insights with AI could cost you.
Fast forward a year. Almost everyone is using AI to produce insights. It’s quick, it’s easy – and it’s risky. We know the power of AI to...
Ian Lavis
Feb 273 min read


3 tips for great business writing.
Improve your business content writing with a specialist writer.
Ian Lavis
Nov 5, 20242 min read


Improve your English skills at work.
English skills should be a top priority for companies with English-speaking employees, customers and suppliers. Â Employees who can speak...
Ian Lavis
Jun 26, 20243 min read


How I add value as a business English coach.
I have never said this before but I would like to reveal I have successfully transitioned. From English teacher to English coach. Why is...
Ian Lavis
Jan 24, 20242 min read


How I add value as a copywriter.
I’ll let you into a secret: You don't need to be a techie to write about fintech. Or an engineer to write about nuclear engineering. But...
Ian Lavis
Oct 12, 20232 min read


Let's talk about men's mental health
The Proper Blokes Club, a men's walk and talk group in London
Ian Lavis
Jun 5, 20231 min read


Human vs bot
Can you rely on a chatbot for your content? The use of advanced chatbots like ChatGPT is making it more difficult to tell who, or what,...
Ian Lavis
May 2, 20234 min read


Celebrating March 8.
What does International Women's Day mean to you? I asked female accounting leaders in the UK, Australia, China and Canada for their...
Ian Lavis
Mar 3, 20231 min read


The words you need
How do you write for your target audiences in compelling English?
Ian Lavis
Jan 18, 20233 min read


Great people, great workplaces
Exploring new ways to attract and develop talent The shift to remote and hybrid working, and changing expectations of jobseekers and...
Ian Lavis
Dec 9, 20225 min read
You are the expert. I am the conveyor.
How can I write with authority if I am not an expert in your industry? The answer is simple: My job as a copywriter and content writer is...
Ian Lavis
Sep 7, 20221 min read


Do the right thing for the planet
Showing you care about climate change and human rights is good for business Pressure is mounting on companies to operate in a...
Ian Lavis
Jun 30, 20228 min read


New ways of working
Businesses have evolved during the Covid-19 pandemic to be more supportive, responsive and collaborative. This rapid transition in...
Ian Lavis
May 30, 20224 min read
Let's be more inclusive
Forward-thinking accountancy firms are demonstrating diversity and inclusion can drive business forward. Accountancy firms are...
Ian Lavis
May 12, 20226 min read
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