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How a skilled journalist can elevate your content.
If you need powerful insights to get people on board, read this first: It’s tempting to cut corners in the race to get content online,...
Ian Lavis
Mar 123 min read


Writing insights with AI could cost you.
Fast forward a year. Almost everyone is using AI to produce insights. It’s quick, it’s easy – and it’s risky. We know the power of AI to...
Ian Lavis
Feb 273 min read


3 tips for great business writing.
Improve your business content writing with a specialist writer.
Ian Lavis
Nov 5, 20242 min read


How I add value as a copywriter.
I’ll let you into a secret: You don't need to be a techie to write about fintech. Or an engineer to write about nuclear engineering. But...
Ian Lavis
Oct 12, 20232 min read


Let's talk about men's mental health
The Proper Blokes Club, a men's walk and talk group in London
Ian Lavis
Jun 5, 20231 min read


Human vs bot
Can you rely on a chatbot for your content? The use of advanced chatbots like ChatGPT is making it more difficult to tell who, or what,...
Ian Lavis
May 2, 20234 min read


The words you need
How do you write for your target audiences in compelling English?
Ian Lavis
Jan 18, 20233 min read
You are the expert. I am the conveyor.
How can I write with authority if I am not an expert in your industry? The answer is simple: My job as a copywriter and content writer is...
Ian Lavis
Sep 7, 20221 min read
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