Be irresistible.
​​Educate and influence with content that truly resonates.​
You want to connect with important people.
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And persuade them to take action.
To get them on board, you need:
Powerful insights and digital content loaded with useful information and reasons to buy into your brand.​
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I'll help you deliver.
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What I write
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Insights and thought leadership - turning your ideas and concepts into educational and influential content.
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News and case studies - shining a torch on what makes you great.
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Copywriting and content marketing - driving people to your door.
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​Who I write for
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CEOs, managers, entrepreneurs, SMEs, charities and global organisations.
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Varied markets including luxury travel, health, engineering, finance, technology and professional services.
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Leaders and innovators including AECOM (construction), IGY (luxury marinas), Praxity (accounting), Silx (digital content) and The Proper Blokes Club (mental health).
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​What you get
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Clear messaging.
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Compelling stories.
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Words that resonate with your audiences.
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Inclusive language.
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Consistency.
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Peace of mind.
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​Successful projects
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Insights for the world's largest operator of luxury superyacht marinas.
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Thought leadership on hybrid working, inclusion and sustainability for the world's top alliance of independent accounting firms.
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Interviews and stories for an exhibition about men's mental health featured on BBC news.
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A report on the future of London for a global construction company.
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Insights and marketing content for digital agencies in the UK and UAE.
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Digital content for fintech companies in the USA, Sweden, Chile and Colombia.
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POWERFUL
INSIGHTS?
CONTACT ME TODAY
FOR A FREE CONSULTATION.
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MY WRITING BRIEF.
How I add value
It starts with a clear brief. Be clear about what your target audiences need and how to meet this need through carefully worded content. If you need some guidance, I can help you pinpoint what to say, how to say it, and to whom.
I research what you do and who you need to reach. This helps ensure the content I write will resonate with the right people. Where possible, I interview experts to gain understanding and add weight to the story. Then I write compelling content, always mindful of your readers, SEO, tone of voice and brand.
I enhance your own text to improve clarity, relevance and consistency. If you need a fresh pair of eyes to check for typos, errors and meaning, I do that too.
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I am flexible, reliable and responsive. I keep you informed of progress to meet your deadlines and objectives. If something's not right, I tell you. I help you achieve the best possible outcome.
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Experience
I am a newspaper journalist, copywriter and content writer with 25 years' experience writing digital and print content for SMEs and international organisations.
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I have worked for publishing companies, digital agencies and not-for-profit organisations, both as an employee and as a freelancer. My articles have been published in newspapers, magazines and online, for internal and external audiences.
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You are in safe hands.
Awards
My client Praxity, the world's largest alliance of accounting firms, won Campaign of the Year and Thought Leadership Initiative of the Year. Judges cited my ‘topical’ and ‘thought-provoking’ articles on remote working, inclusion and sustainability. Well done team Praxity!
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Read my content in Praxity's digital newsletter.